Webinar recordings

🗓️ Thursday, October 22nd | 12:00pm

Webinar | Booked, But Profitable?

A full calendar doesn’t always mean a profitable short-term rental business. In this practical session, Hathorn Advisory Group will break down how owners can look beyond bookings and revenue to understand what their properties are actually producing.

We’ll explore the difference between guest payments, operating revenue, expenses, cash flow, and margins; show how small recurring cost gaps can add up across a portfolio; and discuss how better financial visibility can help owners make more informed decisions about pricing, vendors, staffing, renovations, reserves, and future growth.

Whether you manage a few properties or a growing portfolio, this webinar will help you identify the financial and operational numbers that deserve your attention—and turn scattered data into clearer business decisions.

Attendees will leave with a clearer understanding of:

• What their properties actually keep after operating costs
• Whether guest fees are adequately covering the costs behind them
• How to compare performance and margins across properties
• What to review before making major investments or growth decisions
• How to focus their attention on the numbers that matter most

📆 Thursday, October 22nd​
⏰ 12:00pm CT
​📍 Webinar w/ live Q&A (yes, this will be recorded)

Can’t make it? Register now, and we will send you the recording!

🗓️ tbd 2027

Education Day

Details will be confirmed early 2027